NEFT Experience

NEFT Experience

Introduction

Introduction

We created an immersive AR experience for NEFT Vodka that reimagined spirits storytelling, engaging audiences across global activation events. Debuting at Worlds Away, the project transformed NEFT’s iconic black barrel into a portal of discovery, blending cutting-edge augmented reality with the brand’s bold, minimalist identity. Through the tailor-made NEFT app, users unlocked hidden perks and interactive content, from animated artworks and exclusive cocktail recipes to playful games, locations, and tresure hunts, inviting them deeper into the world of NEFT.

Year

2024

Industry

Festivals, events, spirits

Scope of work

/

Location-based AR

/

Immersive Marketing

/

Events

/

Augmented Reality

/

Art

Introduction

We created an immersive AR experience for NEFT Vodka that reimagined spirits storytelling, engaging audiences across global activation events. Debuting at Worlds Away, the project transformed NEFT’s iconic black barrel into a portal of discovery, blending cutting-edge augmented reality with the brand’s bold, minimalist identity. Through the tailor-made NEFT app, users unlocked hidden perks and interactive content, from animated artworks and exclusive cocktail recipes to playful games, locations, and tresure hunts, inviting them deeper into the world of NEFT.

Year

2024

Industry

Festivals, events, spirits

Scope of work

/

Location-based AR

/

Immersive Marketing

/

Events

/

Augmented Reality

/

Art

Products

Products

Products

These digital experiences elevated the NEFT brand, deepening consumer connection through an entirely new layer of interaction.

• Immersion • Sustainability • Public Engagement • Accessibility • Brand Impact • Experiential Storytelling • Emotional Connection• Creative Freedom • Extended Presence • Global Reach

Have a project in mind?

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© 2025 Augmento FZCO

Let’s talk.

Tell us about your project—whether it’s Art, an Immersive Experience or an Event.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s Art, an Immersive Experience or an Event.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Augmento FZCO

Let’s talk.

Tell us about your project—whether it’s Art, an Immersive Experience or an Event.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.