Sponsor ROI
What is a verified fan worth to your sponsors?
Enter your crowd and your own budget. See how many real people you identify, what each one costs, and what they are worth to you and your sponsors.
Counting editions instead of days? Use people per edition and editions per year. The fee per sponsor is what each sponsor pays you, if you charge one.
Your total for the year, in USD. Nothing is calculated per person until you add it.
Defaults are Augmento design targets, not results. Change them to your own.
Share of attendees who play. About 20% played at Worlds Away Festival, October 2024.
Share of players who verify an email. Augmento designs for more than 40%.
Share of identified users who opt in to marketing. Augmento designs for more than 70%.
Share of sessions credited to a sponsor. Augmento designs for more than 60%.
What one opted-in contact is worth to you, from $1 to $50. We start at a modest $5.
How we calculate
- Players = people per event day × event days × participation.
- Identified users = players × verified email capture. Consented contacts = identified users × marketing consent.
- Sponsor-attributed sessions = players × sponsor attribution.
- Cost per identified user = your budget ÷ identified users, rounded up to the cent.
- Year-1 net = consented contacts × value per contact, plus sponsors × fee per sponsor, minus your budget.
Rates start at Augmento design targets and at the participation Worlds Away Festival saw (1,400+ players of about 7,000 attendees, Monterey County Fairgrounds, October 2024). Targets are what we design for, not results we promise, so change them to your own. Each event day counts as a new crowd: if the same people come back, lower the days.
Want this modeled with your real numbers?
We walk through the rates with your attendance, sponsors and budget.
Estimates from your inputs. Rates default to Augmento design targets and one public festival result, not guarantees. All figures in USD.
Real fans only
Where the 20% comes from
Worlds Away Festival, Monterey County Fairgrounds, October 2024: about 7,000 attendees, 1,400+ players (roughly 20% of the gate) and 95% of items redeemed. Book a demo to run these numbers for your own event.