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Find. Collect. Win

Sponsor-funded AR activations collectibles, treasure hunts, branded experiences. Built once, deployed anywhere.

The Drop lifecycle.

Four stages. Two to four weeks end-to-end. Sponsor-funded.

Stage 01

Concept

Sponsor briefing → fan-engagement angle → campaign hypothesis. We do the strategy work in week one.

  • Sponsor goals workshop
  • Fan persona mapping
  • Mechanics chosen
Concept
Stage 02

Design

Card art, AR experience, sponsor branding. White-label means your brand at the front, ours behind it.

  • Card-system rarity tiers
  • AR experience storyboard
  • Co-branded distribution kit
Design
Stage 03

Deploy

QR codes printed, App Clip live, drops scheduled. Stadium-locked, region-locked, or globally open — your call.

  • App Clip published
  • Geo / time fences active
  • Sponsor go-live signal
Deploy
Stage 04

Measure

Real-time dashboard for the sponsor. Per-scan attribution. Region + device + repeat-engagement breakdowns.

  • Per-sponsor leaderboard
  • Identification rate
  • Repeat engagement
Measure

What a Drop includes.

Everything in the box. Not just a card — the whole campaign.

Pillar 01

Branded card system

Co-branded collectibles with rarity tiers, scarcity rules, and your sponsor logo on every drop.

Pillar 02

App Clip distribution

QR scan → in-AR in 2 seconds. No download, no install, no friction.

Pillar 03

Sponsor analytics

Attribution dashboard. Per-sponsor leaderboard. Every scan resolves to a fan.

Pillar 04

Consent + LGPD / GDPR built-in

Compliant data capture from day one. Fan IDs portable across drops. Federation owns the database.

Open the pack.

Open the pack.

Every Drop is a moment. Match-day windows, stadium-only rarities, App Clip in two taps.

  • From sponsor brief to live drop in 2–4 weeks
  • App-less access via App Clip + Instant App
  • Federation/brand-owned data forever

What fans see.

Three Drops, three mechanics. All in-browser, no install.

Drop performance benchmarks.

Pulled from production drops. Every number is a metric a CMO can put in a board deck.

Identification rate
94%
↑ +6%
Avg. scans / drop
12.4K
↑ +18%
Repeat engagement
62%
↑ +8%
Time to launch
2.7wk
↑ −1.3wk

Daily scans, first 14 days

Average across 6 production drops

Sponsor share of scans

Top 5 partners across all drops

Top mechanics by scan volume

1Pull-to-reveal collectible44% of scans
2Photo challenge23%
3Quiz to unlock18%
Trade & collect15%

Drop campaign pricing.

Per-campaign. Sponsor-funded recoverable. Talk to us about platform deals.

Starter Drop

Single sponsor, single mechanic, regional or stadium-locked.

$15K/ campaign
  • 1 sponsor brand
  • 1 collectible mechanic
  • Up to 25K scans included
  • Standard analytics dashboard
  • App Clip + Instant App
Most popular

Growth Drop

Multi-sponsor, multi-mechanic, geo-targeted across regions or stadiums.

$45K/ campaign
  • Up to 4 sponsor brands
  • 3 mechanics — pull, quiz, trade
  • Up to 250K scans included
  • Per-sponsor attribution
  • Geo + time fences
  • Priority encoding & support

Enterprise

Federation-wide platforms. Multi-season campaigns. White-label dashboards for every sponsor.

Talk to sales
  • Unlimited sponsors
  • Unlimited mechanics
  • Federation-owned database
  • Custom integrations + SSO
  • Dedicated solutions team

Plan your next Drop.

30-minute call. We'll map your sponsors, your campaign window, and what mechanics will land. Walk away with a plan, not a pitch.

Book a strategy callEmail the team

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