Knowledge Base
Find answers to frequently asked questions about our services, products, and processes.
Do these immersive experiences support multiple languages?
Yes. To accommodate international audiences at global events like the World Economic Forum, the dedicated user interface features a prominent bilingual toggle. This allows users to seamlessly switch the interface text, educational narrative, and historical breakdown modules between English (EN) and Chinese (中文).
How did the Liquid Universe Hub session accommodate large groups simultaneously?
During the special World Economic Forum Hub session, Augmento's infrastructure supported an interactive, multi-user demonstration by distributing 20 IT-provided iPads to the audience at once. Guided by artist Yoichi Ochiai and Augmento CEO Wesley Pabis, attendees were able to simultaneously view and engage with the massive digital sculpture tracking flawlessly over their shared physical environment.
What philosophical inspiration drives Yoichi Ochiai's Liquid Universe Portal?
Liquid Universe Portal is heavily rooted in Eastern philosophy, specifically drawing inspiration from Zhuangzi’s famous “butterfly dream” paradox where the definitive boundary between the dreamer and the dream dissolves. The shifting, fluid 3D digital environment, where liquid crystal textures solidify into mineral states before dissolving again, explores concepts of fluid existence, interdependence, and the ultimate blurring of physical and computational realities.
How does the physical Foshan Tales installation interact with light?
The structure is designed to change dynamically depending on the time of day. By day, natural light passes through the mosaics, spilling vibrant, colored shadows onto visitors to symbolically invite them into the continuum of cultural practice. By night, internal illumination transforms the entire work into a glowing lantern, which is a traditional Chinese symbol of guidance, reunion, and hope.
What is the core concept behind Adalberto Lonardi's Foshan Tales?
Foshan Tales was conceived as a cross-cultural dialogue bridging Italian architectural expression with Chinese cultural heritage. Utilizing a contemporary stained-glass cathedral language, the physical steel and glass structure elevates everyday traditions into a visual narrative. The installation features four distinct colored glass mosaics, which include the Chinese Tea Ceremony (representing the family gathering and Confucian ideal of jia), Cantonese Opera, the Dragon Boat Race, and the Lion Dance.
How were the installations at AMNC26 deployed to attendees?
To deliver the highest possible visual fidelity, tracking stability, and real-scale rendering accuracy, all installations at the event, including Foshan Tales and Liquid Universe Portal, were deployed via a dedicated, custom Augmento iPad application. Attendees utilized provided iPads to activate and experience the interactive digital overlays smoothly in real time.
What is the MOMENTUM AR experience by Victoria Fard and Augmento?
MOMENTUM is an immersive, interactive augmented reality (AR) world created by multidisciplinary artist Victoria Fard, in partnership with the World Economic Forum and Augmento. It was showcased as part of the "Beyond the Frame" exhibition at the World Economic Forum’s Annual Meeting of the New Champions (AMNC26) in Dalian. Augmento's immersive AR technology brought Fard's vision to life, creating an experience defined as "Art you do not just look at. Art you move through." Fard is an immersive storyteller whose practice blends architecture, digital technologies, and spatial experiences. Drawing on her background in computational design and digital fabrication, she uses algorithmic processes to transform physical spaces into digital sanctuaries, weaving personal memories with collective experiences. MOMENTUM itself is inspired by the Lunar New Year and the arrival of the Year of the Horse: a meditation on renewal, transformation, and purposeful movement that explores the passage from stillness to motion, and from individual aspiration to shared possibility. Guided by the element of fire, its vibrant red palette embodies passion, courage, and the driving force of transformation. Powered by Augmento's spatial computing engine, the artwork becomes a living digital landscape that adapts to each participant's physical presence. Visitors navigate the space to discover FLORIS, algorithmically generated floral forms that grow and evolve over time in real scale, surrounded by moving horses, floating lanterns, drifting clouds, and butterflies that gather around participants, all accompanied by a vibrant, energetic soundscape. Using mobile devices such as iPads, participants become part of the story: they can choose 3D digital elements and place them directly into their physical surroundings, with no app download required.
What is Augmento and what does it do?
Augmento is a platform that creates immersive augmented reality experiences for brands, artists, and events. We combine geo-fenced AR technology with interactive digital content to drive fan engagement, collect first-party data, and generate measurable revenue for our partners.
What services does Augmento offer beyond AR experiences?
Beyond AR, Augmento offers: Interactive pitch decks and microsites for brands and investors, Custom landing pages with immersive storytelling, Fan engagement strategy consulting, Data analytics and audience insight reports, White-label AR solutions for agencies, and API access for developers to build on our platform. We're a full-service immersive technology partner, not just an AR tool.
How does Augmento increase fan engagement at live events?
Augmento creates a digital layer on top of live events that gives fans reasons to participate beyond just watching. Examples include: AR scavenger hunts where fans collect virtual items around the venue, exclusive collectible NFTs unlocked by attending specific locations, real-time AR leaderboards and challenges, selfie filters featuring artists or team branding, behind-the-scenes AR content in VIP areas, and interactive voting or crowd participation through AR overlays. Campaigns typically see 40-65% engagement rates among attendees.
Does Augmento offer an API for custom integrations?
Yes. Augmento provides a RESTful API and webhooks for custom integrations. You can programmatically manage AR experiences, trigger content updates, pull analytics data, and integrate with your existing tech stack. Our API documentation includes SDKs for JavaScript, Python, and Swift. Rate limits and API access levels depend on your plan. We also offer dedicated support for complex integrations.
What types of AR experiences can Augmento create?
Augmento supports a wide range of AR formats: marker-based AR (triggered by images, logos, or products), location-based AR (geo-fenced to specific venues or areas), surface-tracking AR (placing 3D objects on real-world surfaces), face filters and effects, immersive 360° AR environments, and interactive AR games and scavenger hunts. Each format can be combined and customized for your specific use case.
What 3D file formats does Augmento support?
Augmento supports all major 3D formats: GLTF/GLB (recommended for WebAR — lightweight, web-optimized), USDZ (Apple's AR format for iOS Quick Look), FBX and OBJ (for asset import and conversion), and standard image/video formats for textures and 2D overlays. Our pipeline automatically optimizes 3D models for mobile performance — compressing textures, reducing polygon counts, and generating LODs (Levels of Detail) for smooth 60fps rendering.
What industries benefit most from AR campaigns?
AR campaigns deliver strong results across many industries: Music & Entertainment (concert exclusives, album drops, meet-and-greet AR), Sports (stadium experiences, player collectibles, fan zones), Retail & Fashion (virtual try-ons, in-store activations), Real Estate (AR property tours), Education (interactive learning), Tourism (city exploration, museum guides), and Brand Marketing (product launches, experiential advertising). Any brand that wants to create memorable, shareable moments benefits from AR.
How does Augmento handle data privacy and security?
Security and privacy are foundational: all data is encrypted in transit (TLS 1.3) and at rest (AES-256), we're GDPR and CCPA compliant with full data processing agreements, user consent is collected via clear opt-in before any data capture, you own 100% of the data collected through your campaigns, and our infrastructure runs on SOC 2 certified cloud providers.
What analytics does Augmento provide for AR campaigns?
Augmento's dashboard provides comprehensive real-time analytics: unique visitors and session counts, average engagement time per experience, heatmaps showing where users interact most, geo-fence entry/exit tracking, conversion funnels (view → interact → share → purchase), device and browser breakdowns, social sharing metrics, and custom event tracking for specific interactions. All data can be exported as CSV or connected to your BI tools via API.
How is Augmento priced?
Augmento offers flexible pricing based on your needs: Project-based pricing for one-off campaigns with a fixed scope, Monthly retainers for ongoing AR experiences and content updates, Revenue-share models for campaigns with direct monetization (e.g., digital collectible sales), and Enterprise agreements for large-scale, multi-venue deployments. Pricing factors include the number of AR experiences, geo-fenced zones, custom 3D content, expected user volume, and integration requirements. Contact us for a tailored quote. Also for Art we offer monthly packages starting from Free, $29 and $99 a month
What is geo-fencing and how does Augmento use it?
Geo-fencing creates a virtual boundary around a physical location using GPS coordinates. When a user enters this boundary, they can unlock exclusive AR content tied to that place. Augmento uses geo-fencing to create location-gated experiences: for example, fans at a concert venue can access exclusive AR content that's unavailable anywhere else. You can also set up multiple geo-fenced zones within a single campaign, each with its own content, unlock conditions, and time windows. A music festival could run different AR experiences at each stage, exclusive content in VIP areas, sponsor activations at specific booths, and a treasure hunt spanning the entire venue. This drives physical attendance and creates scarcity that increases perceived value.
Where is Augmento based and do you work internationally?
Augmento is headquartered in Dubai, UAE, with team members across Europe and Latin America. We work with clients globally — our platform supports multi-language experiences, international CDN delivery, and can comply with regional data regulations (GDPR, CCPA, LGPD, etc.). We've deployed campaigns across North America, Europe, South America, and the Middle East. Time zone differences are handled through async collaboration and dedicated account managers.
How can my agency or brand partner with Augmento?
We offer several partnership models: Agency partnerships with white-label AR solutions and co-branded experiences, Venue partnerships for stadiums, arenas, and entertainment venues wanting permanent AR installations, Technology partnerships for integrating AR into existing platforms, and Revenue-share partnerships where we co-invest in campaigns with aligned brands. Partners get priority support, early access to new features, and co-marketing opportunities. Reach out through our partnership page to start the conversation.
How does Augmento ensure AR experiences perform well on all devices?
Performance is critical for AR. Augmento uses several optimization strategies: automatic 3D model compression and LOD generation, adaptive quality scaling based on device GPU capabilities, lazy loading of assets (only downloading what the user needs), edge-cached CDN delivery for sub-100ms asset loading, efficient WebGL rendering pipelines, and frame rate monitoring with automatic quality fallbacks. We target 60fps on mid-range devices from the last 3 years.
How does augmented reality work on a technical level?
AR overlays digital content onto the real world through your device's camera. Augmento's WebAR engine uses a combination of computer vision, SLAM (Simultaneous Localization and Mapping), and GPS data to anchor 3D content to real-world positions. The browser accesses the camera feed, our algorithms detect surfaces or locations, and then render 3D models, animations, and interactive elements in real-time at 60fps — all without native app installation.
How do I get started with Augmento?
Getting started is simple: 1) Schedule a discovery call with our team to discuss your goals. 2) We design a custom AR experience strategy tailored to your audience. 3) Our team builds and deploys the experience within your timeline. 4) Launch and track real-time engagement analytics from your dashboard. Most campaigns go from concept to live in under 4 weeks.
How accurate is the geo-fencing technology?
Augmento's geo-fencing uses a combination of GPS, Wi-Fi triangulation, and cell tower data for accuracy down to approximately 5-10 meters outdoors. For indoor venues, we can integrate with Bluetooth beacons for sub-meter precision. You can define geo-fences as circles (radius-based) or custom polygons to match specific venue layouts, stages, VIP areas, or entire neighborhoods.
Can Augmento integrate with existing ticketing and loyalty platforms?
Yes. Augmento integrates with major ticketing platforms (Ticketmaster, Eventbrite, AXS), CRM systems (Salesforce, HubSpot), loyalty programs, and social media APIs. We can gate AR experiences based on ticket type (e.g., VIP-only content), sync engagement data to your CRM for follow-up campaigns, and link AR achievements to loyalty points. Our API-first architecture means custom integrations with proprietary systems are also straightforward.
Are there any usage limits or extra costs for high-traffic campaigns?
Standard plans include generous traffic allowances suitable for most campaigns. For viral or large-scale events expecting 100K+ concurrent users, we offer dedicated infrastructure pricing to guarantee performance. There are no surprise overage charges — we'll discuss scaling options upfront during planning. CDN bandwidth for 3D assets, analytics processing, and API calls are all included in your package.
What kind of ROI can I expect from an AR campaign?
ROI varies by use case, but our clients typically see: 3-5x higher engagement rates compared to traditional digital ads, 40-65% participation rates at live events, 25-35% increase in social media mentions during AR campaigns, $55-105M in additive revenue per major music campaign, 2-4x longer dwell time at sponsored activations, and significant first-party data collection (email, preferences, behavior). We provide an ROI calculator during onboarding tailored to your specific goals and industry benchmarks.
How long does it take to launch an AR campaign?
Timeline depends on complexity: Simple AR activations (image triggers, basic 3D models) can be ready in 1-2 weeks. Standard campaigns (geo-fenced experiences, custom animations, gamification) typically take 3-4 weeks. Enterprise-scale deployments (multi-venue, complex integrations, custom 3D content creation) take 6-8 weeks. We also offer rapid-deployment templates for events with tight timelines — some can go live in as little as 48 hours.
How do I contact Augmento support?
You can reach us through multiple channels: Email at hello@augmento.com for general inquiries, our live chat on augmento.com for quick questions (available Mon-Fri, 9am-6pm EST), scheduled video calls for project discussions via our booking page, and dedicated Slack channels for active partners and enterprise clients. For urgent technical issues during live events, enterprise clients have access to 24/7 priority support with guaranteed 15-minute response times.
Can Augmento create 3D content for me, or do I need to provide assets?
Both options are available. If you have existing 3D assets, we'll optimize and integrate them into your AR experience. If you need content created from scratch, our in-house 3D artists and motion designers can build custom models, animations, and effects. We also offer a hybrid approach where we enhance your existing brand assets (logos, products, mascots) into AR-ready 3D content. Turnaround for custom 3D content is typically 1-3 weeks depending on complexity.
How does Augmento handle first-party data collection?
In a post-cookie world, first-party data is gold. Augmento helps you collect it ethically through value exchange: fans willingly share their email, location preferences, and behavioral data in return for exclusive AR content. All data collection is GDPR and CCPA compliant with clear opt-in flows. Data is stored securely and owned entirely by you — we never sell or share your audience data. You get direct relationships with your fans, not rented ones.
Do my users need to download an app to experience AR?
No. Augmento uses WebAR technology, which means your audience accesses AR experiences directly through their mobile browser — no app download required. This removes the biggest friction point in AR adoption and dramatically increases participation rates. Users simply scan a QR code or tap a link and the experience loads instantly.
Can AR campaigns work without internet connectivity at a venue?
Yes, partially. Augmento supports offline-capable AR through progressive caching. When a user first loads the experience (requiring an initial connection), our system caches 3D assets, textures, and interaction logic locally. Subsequent interactions can work without a connection. For venues with poor connectivity, we can pre-load assets via QR codes distributed at entry points. However, real-time analytics, leaderboards, and social sharing features do require an active connection.
What is an AR collectible and how do digital drops work?
AR collectibles are unique digital items (3D objects, animations, or cards) that fans unlock by completing real-world actions — visiting a location, attending an event, or scanning a trigger. Digital drops are time-limited releases of these collectibles, creating urgency and exclusivity. Fans can view their collection in a personal gallery, share on social media, and in some campaigns, trade or sell them. Think of it as digital memorabilia that proves you were there.
What devices and browsers support Augmento's AR experiences?
Augmento's WebAR works on virtually all modern smartphones — both iOS (Safari 14.5+) and Android (Chrome 80+). This covers approximately 95% of active mobile devices worldwide. For the richest experiences, we recommend devices from the last 3-4 years. Our platform automatically detects device capabilities and gracefully adjusts the experience quality to ensure smooth performance across all supported hardware.
What is the difference between AR, VR, and MR?
Augmented Reality (AR) overlays digital content onto the real world through a camera — you still see your actual surroundings. Virtual Reality (VR) fully immerses you in a computer-generated environment using a headset — the real world is completely blocked out. Mixed Reality (MR) blends both, allowing digital objects to interact with the physical environment in real time. Augmento focuses on AR because it's the most accessible — requiring only a smartphone, no special hardware.