Seleção Eterna
A zero-cost AR fan engagement platform for CBF's World Cup 2026 campaign. Revenue from day one.
Augmento delivers a premium World Cup fan engagement platform to CBF, boosting merchandise sales while ensuring CBF retains full ownership of all fan data and relationships.
Objective: Boost Merchandise sales
The Collection That Never Stops Growing
30 historic cards at launch. New cards drop daily during the World Cup using CBF's own media content.
- 30 golden silhouette cards of legendary Seleção moments from 1958 to present
- Live tournament cards from training footage, locker room celebrations, warm-up rituals
- Rarity system: Common, Rare, Epic, Legendary cards with increasing quiz difficulty
- Content CBF already shoots every day becomes the most sought-after collectibles
INVESTMENT CBF
Augmento handles all development, legal clearance, and technical infrastructure
CBF provides only moment descriptions, brand approval, and social promotion
Revenue sharing begins immediately with first merchandise sale
CBF Partnership Revenue Projections
Three-scenario analysis for affiliate revenue streams (Nike/Fanatics merchandise only). Premium packs and sponsor activations represent additional revenue opportunities beyond these projections.
Scenario | Total Commission | CBF Share (50%) | Augmento Share (50%) | Key Drivers |
|---|---|---|---|---|
| Conservative | $238,000 | $119,000 | $119,000 | 2-3% conversion rate, modest fan engagement |
| Base Case | $864,000 | $432,000 | $432,000 | 5-7% conversion rate, strong fan adoption |
| Aggressive | $2,800,000 | $1,400,000 | $1,400,000 | 10%+ conversion rate, viral growth, World Cup momentum |
The Fan Experience
Hunt. Collect. Challenge. Earn. Share.
AR Cards in Real Locations
30 legendary Seleção moments as AR collectible cards hidden at Nike stores and fan zones worldwide. During the World Cup, new cards drop daily using CBF's own media team content: training sessions, locker room moments, warm-up rituals. The collection grows every day.
Rewards That Matter
Coins accumulate through collecting, quizzes, and challenges. Redeem for merchandise discounts at Nike.com and Fanatics.com, exclusive AR content, draw entries for signed jerseys and balls, and VIP digital content from the Seleção camp.
View Rewards1,250
Signed Jersey
Fully signed 2026 Team
10,000
NEWSigned Collector's Ball
Signed by the full squad
5,000Built for Virality
Every card generates a holographic shareable for Instagram, WhatsApp, and TikTok. Every share includes a deep link back into the experience. Every sharer recruits the next collector, growing CBF's fan database organically.
+75Take a photo or video with the collectible and start the challenge
Why now?
Zero cost, zero risk, maximum return
Zero Cost to CBF
Augmento builds everything. CBF provides only moment descriptions, social promotion and new content during the world cup
Legally Clean
No FIFA marks, no broadcast footage, no player rights, no Panini conflict. Original artwork and CBF brand only.
Revenue Day One
Affiliate commission on Brazil merch sales through Nike and Fanatics, split 50/50. No negotiation needed, these are open enrollment programs.
Permanent Fan Database
Every interaction generates first-party data CBF owns forever. Real names, locations, purchase behavior, social engagement.
Global Innovation Leader
Positions CBF as the most technologically advanced federation in the world, setting the standard for fan engagement.
Scale Automatically
Platform handles millions of users. New cards drop in real-time during matches. Anti-fraud and fulfillment managed by Augmento.
CASE STUDY: Festival California
Transform any event into an engaging, revenue-generating experience
Interactive Event Map
GPS-based event map with AR collectibles, quizzes, and points of interest. Visitors explore your entire venue guided by gamified discovery. No dead zones, maximum engagement across all areas.
- (Sponsored) POI’s
- Schedules and information
- Live Data and overlays
- Users can preview venue in advance
AR Treasure Hunts
Hidden digital treasures placed throughout your venue that visitors find using their phone camera. Create sponsor-branded collectibles, themed challenges, and location-specific content that drives foot traffic exactly where you want it.
- Quizes
- Share & Win quests
- Collectibles
Virtual Currency + Real Rewards
Players earn coins through exploration, quizzes, and challenges, then redeem them for real prizes: merchandise, drinks, VIP access, or sponsor vouchers. WebAR loads in 2-3 seconds via QR code, no app download friction.
2026 World Cup Projections
Conservative reach and revenue estimates for CBF AR card campaign
Metric | Conservative | Optimistic | Source/Basis |
|---|---|---|---|
| Total Impressions | 50M | 150M | CBF 70M+ followers, 10-25 posts |
| App Opens | 2M | 8M | 3-4% CTR + QR scans |
| Registered Collectors | 500K | 2.8M | 25-35% app-to-registration conversion |
| Active Collectors (3+ cards) | 150K | 700K | 30% of registered become active |
| Social Card Shares | 1M | 5.6M | 5-8 shares per active collector |
| Nike Store Engagement | 100K | 500K | 1,034 stores × customer traffic |
| Fanatics POS Scans | 200K | 1.2M | 2,000+ locations × fan events |
| Revenue Potential | $2.5M | $15M | Premium cards + sponsorships |
90 Days to World Cup Kickoff
From agreement to launch in 10 weeks
Agreement
Partnership signed. 30 moment descriptions from CBF. Endorsement letter issued. Card production begins.
Build
30 golden silhouette cards illustrated. App Clip, Instant App, and geo-fencing deployed across 16 host cities. Revenue infrastructure live.
Beta Test
Soft launch with Brazilian influencers. Test collection flow, quiz mechanics, sharing features. Optimize conversion rates.
Launch
CBF promotes on social channels. 30 historic cards go live worldwide. Target: 100K+ collectors before tournament kickoff.
World Cup Live
New cards drop daily using CBF media team content. Leaderboard competition heats up. Sponsor pitches backed by real engagement data.
Immersive Fan Experiences
Beyond collectibles: virtual access and live activations that bring fans closer to the Seleção
Seleção Training Camp Experience
CBF's exclusive training footage transformed into immersive AR content. Fans unlock 360-degree training views, player walk-throughs, and behind-the-scenes moments by collecting cards. The deeper your collection, the closer you get to the team.
Live Events Across Host Cities
Dedicated AR collection points at fan festivals and high-traffic locations. Exclusive location-based cards, AR photo ops with Seleção legends, city leaderboards, and instant merch redemption using platform points.
Brazil Football House Integration
The ultimate Seleção Eterna destination in New York. Daily legendary card drops, live quiz battles, AR experiences, leaderboard walls, and fully integrated merch store create a content engine that drives daily social engagement.
Let's Build Seleção Eterna Together
The World Cup is 90 days away. We can have 30 cards live before the opening match and new cards dropping every day of the tournament. All we need from CBF is a list of 30 moments and access to your media team's daily content. We handle everything else. You earn from day one.