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Identified fan data, captured in physical space

First-party behavioral data, at the moment of human intent, in the only environment generative AI cannot reach.

The Drop lifecycle

Four stages. Two to four weeks. Capture threaded through every one.

Stage 01

Concept

Which signals, which segments, which attribution questions. We define the capture hypothesis in week one

  • Sponsor goals workshop
  • Fan persona mapping
  • Mechanics chosen
Concept
Stage 02

Design

Card art, AR, sponsor branding. Engineered as a data instrument. Every tap is a structured event.

  • Card-system rarity tiers
  • AR experience storyboard
  • Co-branded distribution kit
Design
Stage 03

Deploy

App Clip live. Geo and time fences active. Fences are collection parameters, not marketing constraints

  • App Clip published
  • Geo / time fences active
  • Sponsor go-live signal
Deploy
Stage 04

Measure

Federation database. Persistent fan IDs. Resolved per fan, not per session."

  • Per-sponsor leaderboard
  • Identification rate
  • Repeat engagement
Measure

What a Drop includes

Four layers of the data stack. Not features of a campaign.

Pillar 01

Capture surface

Co-branded collectibles with rarity tiers, scarcity rules, and your sponsor logo on every drop.

Pillar 02

Distribution channel

QR scan → in-AR in 2 seconds. No download, no install, no friction.

Pillar 03

Identification and attribution

Attribution dashboard. Per-sponsor leaderboard. Every scan resolves to a fan.

Pillar 04

Owned data asset

Compliant data capture from day one. Fan IDs portable across drops. Federation owns the database.

The data layer

What you walk away owning. Every Drop produces a structured asset.

Resolved fan IDs

Resolved fan IDs

Per-scan identity, not aggregated cohorts. 94% identification at the moment of capture.

Behavioral events

Behavioral events

Scan, dwell, AR completion, repeat, share, trade. Every interaction logged as a structured event.

Spatial and temporal context

Spatial and temporal context

Where, when, which fence, which conditions. Physical-world signal generative AI cannot synthesize.

Sponsor attribution

Sponsor attribution

Per fan, per drop, per mechanic. Direct line from spend to identified engagement.

Cross-drop continuity

Cross-drop continuity

Same fan ID across campaigns and seasons. The asset compounds with every activation.

Federation export

Federation export

Direct to the stack you already own. CSV, API, or CDP integration on Enterprise.

Open the pack.

Open the pack.

Every Drop is a moment. Match-day windows, stadium-only rarities, App Clip in two taps.

  • From sponsor brief to live drop in 2–4 weeks
  • App-less access via App Clip + Instant App
  • Federation/brand-owned data forever

Capture benchmarks

Pulled from production drops. Numbers a CMO and a CDO read the same way.

Identification rate
94%
↑ +6%
Avg. scans / drop
12.4K
↑ +18%
Repeat engagement
62%
↑ +8%
Time to launch
2.7wk
↑ −1.3wk

Daily scans, first 14 days

Average across 6 production drops

Sponsor share of scans

Top 5 partners across all drops

Top mechanics by scan volume

1Pull-to-reveal collectible44% of scans
2Photo challenge23%
3Quiz to unlock18%
Trade & collect15%

Ready to start your drops campaign?

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