Concept visualizationATTENDANCE
Who actually came.
Tickets are often sold through a partner who keeps the list. Check-ins show who walked through the gate.
YOU GETA verified count of real people.
Know who came. Prove it to your sponsors.
Your festival, venue or stadium becomes a game people play on their own phone, with no app to download.
EVENTS AND VENUES
Before, during and between editions
Concept visualizationWHAT YOU LEARN
Who came, where they went, what they did.
And your sponsors get proof instead of estimates.
Before the gates
A city hunt in the weeks before, tied to ticket sales and travel partners.
On the day
Six mechanics across the site, mixed per zone, per sponsor or per day.
Between editions
Drops that keep your audience warm for eleven months, not three days.
THE QUESTIONS
What most events cannot answer.
Ticketing tells you who bought. Not who came.
Concept visualizationConcept visualizationFOOTFALL
Where they went.
Stages, bars and sponsor zones, each counted inside its own area and hours.
YOU GETFootfall per stage, bar and zone.
Concept visualizationSPONSORS
What sponsors got.
Every visit, redemption and opt-in is logged against the sponsor that earned it.
YOU GETAttributed results per sponsor.
Concept visualizationRETENTION
Who comes back.
The audience goes quiet for eleven months. Drops between editions keep it playing.
YOU GETAn audience you can reach again.
Six mechanics, one build.
Nothing new has to be built for your event.
Geolocated rewards
//01Collectibles appear on a map across your site and walk the crowd to the stage, stand or bar that needs footfall.
Coin collecting
//02A currency earned by playing and spent on drinks, merchandise or upgrades. It becomes the sponsor's redemption line.
Quizzes
//03Lineup, sponsor or program questions between moments. Dead time turns into opt-ins you own.
Find-it targets
//04Point the phone at a poster, a stage or a product to unlock a reward. A camera-verified check-in the sponsor can see.
Mini games and leaderboards
//05A branded game at the activation stand, feeding a live leaderboard. Point multipliers keep people playing.
Drop a discount for a friend
//06Players gift a reward to a friend and bring new people in through someone they trust.
What it looks like in their hand.
Real captures from live programs.
On the festival grounds
On the site map
Collect and claim
THE SEASON
A season, not a weekend.
The database keeps working when the gates close.
Concept visualizationThe weeks before.
A hunt across the city, tied to ticket sales and travel partners.
Each window can be sponsored.Illustrative scenes.
Who pays for it.
Three ways to fund a program. We scope the right one with you.
SPONSOR FUNDED
The activation becomes inventory
A new line in your sponsorship deck, with results the sponsor can see.
YOU RUN IT
Setup plus a monthly license
A direct investment in engagement and data you own.
SHARED
We bring the sponsor
You bring the audience. Revenue splits on activations and redemptions.
Proof from a live festival
Worlds Away Festival, Monterey County Fairgrounds, California
CASE STUDY
Worlds Away Festival
Official technology sponsor. Rewards, quizzes and art across the festival grounds.
People through the gate across the festival.
~7,000attendees
Roughly one in five attendees played.
1,400+players
Of the rewards people collected.
95%items redeemed
Questions buyers ask
No. They join by QR code, NFC tag or link, with nothing to install. On iPhone the experience opens as an App Clip.
Most programs go live two to four weeks after sign-off. We take on a limited number of new activations each month, so earlier is better.
It depends on the site, the mechanics and who funds it, and many programs are sponsor-funded. We scope it with you on the first call.
You do. Everything your program collects with consent belongs to you, and we export it to you on request.
Plan your next edition with us.
Bring your dates, your site and your sponsor list. We will show what the program could prove.