Concept visualizationATTENDANCE
How many real people took part.
Verified check-ins by place and time, from the gate to the last set.
YOU GETA defensible attendance figure, not tickets sold.
A real person, at a real place, at a real time.
Attendance, footfall and repeat visits, counted as people instead of estimated as impressions.
PROOF OF PRESENCE
Every check-in is a record
Concept visualizationWHAT A RECORD HOLDS
Attendance your sponsors can trust.
Proof of Presence turns every check-in into a record: who, where and when.
Who
An opted-in person with a verified email, or an anonymous player until they choose to join.
Where
The location at the moment of engagement, inside the activation's area.
When
The time of every check-in, how long people stayed and when they came back.
Real people only.
TRY IT
A check-in is a person. The count is people.
Try the example. Watch the record build.
VISITOR VIEW · INTERACTIVE EXAMPLE
0 of 1 collected
A drop at the gate.
Collect it to check in at this spot.
No purchase or sign-up.
Interactive preview. Nothing is stored.
PRESENCE RECORD · THIS PREVIEW ONLY
See the record fill in.
- Check-in at this spot
- Not yet
- Reason for coming
- Not answered
- Reward claimed
- Not yet
- Time on site
- Measured live
- Marketing consent
- Not requested
IN A LIVE PROGRAM
Check-ins by place and time, dwell, repeat visits, redemptions and opt-ins per channel, counted as people.
Check-ins count inside the activation's area and opening hours.
WHAT YOU CAN PROVE
Numbers a sponsor can defend.
Counted as people. Not estimated as impressions.
Concept visualization
Concept visualizationFOOTFALL
Who walked to the zone you paid for.
Visits to a stand, a bar or a store, counted inside its area and hours.
YOU GETFootfall per sponsor zone.
Concept visualizationDWELL
How long people stayed.
Time between check-ins in each zone, for every visitor who played.
YOU GETDwell per zone and per activation.
Concept visualizationREPEAT VISITS
Who came back.
Return visits add to the same verified profile, across days, events and seasons.
YOU GETAn audience you can reach again, with consent.
Why the count holds up.
Four checks sit between a tap and a number in a report.
CHECK 01
Location and time windows
A check-in only counts inside the activation's area and opening hours.
CHECK 02
Camera-verified check-ins
Find-it targets need the phone pointed at the real poster, stage or product.
CHECK 03
Unique codes
One code per reward. No double claims.
CHECK 04
One person, one profile
Repeat visits never inflate the total.
Estimated reach or proven presence.
Proof of Presence | Typical activation report | |
|---|---|---|
| What is counted | Check-ins by a person, at a place, at a time | Impressions, scans or footfall estimates |
| Who they are | An opted-in profile, or an anonymous player | Unknown |
| Can you reach them again | Yes, on the channels they agreed to | No |
| What the sponsor gets | Attributed visits and redemptions | Estimated reach |
REAL PEOPLE ONLY.
The Augmento standard: a human, at a place, at a time.
Proof from a live festival
Worlds Away Festival, Monterey County Fairgrounds, California, October 2024.
CASE STUDY
Worlds Away Festival
Official technology sponsor. Rewards, quizzes and art across the festival grounds.
People through the gate across the festival.
~7,000attendees
Roughly one in five attendees played.
1,400+players
Of the rewards people collected.
95%items redeemed
Questions buyers ask
No. Location is read while someone is playing, at the moments they check in or collect. Nothing runs in the background after they close it.
No. Anonymous players count toward attendance and footfall. They become an identified profile only when they choose to opt in.
A ticket scan shows that someone entered. Proof of Presence shows where they went inside, for how long, which sponsor they engaged with, and whether they came back.
No. They join by QR code, NFC tag or link, with nothing to install. On iPhone the experience opens as an App Clip.
Give your sponsors a number they can defend.
A 30-minute walkthrough of how presence is counted and reported.