AR Campaigns

What is the MOMENTUM AR experience by Victoria Fard and Augmento?

Victoria Fard, MOMENTUM, AR Art, World Economic Forum, AMNC26, Immersive Experience, Augmento Campaigns

MOMENTUM is an immersive, interactive augmented reality (AR) world created by multidisciplinary artist Victoria Fard, in partnership with the World Economic Forum and Augmento. It was showcased as part of the "Beyond the Frame" exhibition at the World Economic Forum’s Annual Meeting of the New Champions (AMNC26) in Dalian. Augmento's immersive AR technology brought Fard's vision to life, creating an experience defined as "Art you do not just look at. Art you move through."

Fard is an immersive storyteller whose practice blends architecture, digital technologies, and spatial experiences. Drawing on her background in computational design and digital fabrication, she uses algorithmic processes to transform physical spaces into digital sanctuaries, weaving personal memories with collective experiences. MOMENTUM itself is inspired by the Lunar New Year and the arrival of the Year of the Horse: a meditation on renewal, transformation, and purposeful movement that explores the passage from stillness to motion, and from individual aspiration to shared possibility. Guided by the element of fire, its vibrant red palette embodies passion, courage, and the driving force of transformation.

Powered by Augmento's spatial computing engine, the artwork becomes a living digital landscape that adapts to each participant's physical presence. Visitors navigate the space to discover FLORIS, algorithmically generated floral forms that grow and evolve over time in real scale, surrounded by moving horses, floating lanterns, drifting clouds, and butterflies that gather around participants, all accompanied by a vibrant, energetic soundscape. Using mobile devices such as iPads, participants become part of the story: they can choose 3D digital elements and place them directly into their physical surroundings, with no app download required.

Victoria FardMOMENTUMAR ArtWorld Economic ForumAMNC26Immersive ExperienceAugmento Campaigns

Was this article helpful?

Back to Knowledge Base

Related Articles

AR Campaigns

What industries benefit most from AR campaigns?

AR campaigns deliver strong results across many industries: Music & Entertainment (concert exclusives, album drops, meet-and-greet AR), Sports (stadium experiences, player collectibles, fan zones), Retail & Fashion (virtual try-ons, in-store activations), Real Estate (AR property tours), Education (interactive learning), Tourism (city exploration, museum guides), and Brand Marketing (product launches, experiential advertising). Any brand that wants to create memorable, shareable moments benefits from AR.

AR Campaigns

How long does it take to launch an AR campaign?

Timeline depends on complexity: Simple AR activations (image triggers, basic 3D models) can be ready in 1-2 weeks. Standard campaigns (geo-fenced experiences, custom animations, gamification) typically take 3-4 weeks. Enterprise-scale deployments (multi-venue, complex integrations, custom 3D content creation) take 6-8 weeks. We also offer rapid-deployment templates for events with tight timelines — some can go live in as little as 48 hours.

AR Campaigns

Can AR campaigns work without internet connectivity at a venue?

Yes, partially. Augmento supports offline-capable AR through progressive caching. When a user first loads the experience (requiring an initial connection), our system caches 3D assets, textures, and interaction logic locally. Subsequent interactions can work without a connection. For venues with poor connectivity, we can pre-load assets via QR codes distributed at entry points. However, real-time analytics, leaderboards, and social sharing features do require an active connection.

MOMENTUM AR Experience | Victoria Fard x Augmento