Bram's Reijnders
Bram's Reijnders
Introduction
Introduction
Augmento partnered with celebrated surrealist artist Bram Reijnders to mark Lamborghini's 60th anniversary in a groundbreaking collaboration. Together, we transformed his iconic 'mega-bull' sculpture into an augmented reality experience, showcasing it at the Rijksmuseum pond at five times its original size. This project seamlessly blended physical art with cutting-edge AR technology, offering an immersive tribute to Lamborghini’s legacy and pushing the boundaries of how art can be experienced.
Year
2023
Industry
Art and Technology
Scope of work
/
Art
/
Augmented Reality
/
Location-based AR
/
WebAR
Introduction
Augmento partnered with celebrated surrealist artist Bram Reijnders to mark Lamborghini's 60th anniversary in a groundbreaking collaboration. Together, we transformed his iconic 'mega-bull' sculpture into an augmented reality experience, showcasing it at the Rijksmuseum pond at five times its original size. This project seamlessly blended physical art with cutting-edge AR technology, offering an immersive tribute to Lamborghini’s legacy and pushing the boundaries of how art can be experienced.
Year
2023
Industry
Art and Technology
Scope of work
/
Art
/
Augmented Reality
/
Location-based AR
/
WebAR
Success Story
Success Story
Success Story
In collaboration with Bram Reijnders, Augmento crafted an immersive geospatial experience, strategically placing his series of unexpected sculptures at key locations throughout the city.
• Immersion • Geospatial Innovation • Urban Interaction • Sustainability • Public Engagement • Accessibility • Cultural Impact • Art & Technology Fusion • Experiential Storytelling • Emotional Connection• Creative Freedom • Extended Presence • Global Reach
© 2025 Augmento FZCO
Let’s talk.
Tell us about your project—whether it’s Art, an Immersive Experience or an Event.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
Let’s talk.
Tell us about your project—whether it’s Art, an Immersive Experience or an Event.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.
© 2025 Augmento FZCO
Let’s talk.
Tell us about your project—whether it’s Art, an Immersive Experience or an Event.
Quick response.
If you’re ready to create and collaborate, we’d love to hear from you.
Clear next steps.
After the consultation, we’ll provide you with a detailed plan and timeline.