Bram's Reijnders

Bram's Reijnders

Introduction

Introduction

Augmento partnered with celebrated surrealist artist Bram Reijnders to mark Lamborghini's 60th anniversary in a groundbreaking collaboration. Together, we transformed his iconic 'mega-bull' sculpture into an augmented reality experience, showcasing it at the Rijksmuseum pond at five times its original size. This project seamlessly blended physical art with cutting-edge AR technology, offering an immersive tribute to Lamborghini’s legacy and pushing the boundaries of how art can be experienced.

Year

2023

Industry

Art and Technology

Scope of work

/

Art

/

Augmented Reality

/

Location-based AR

/

WebAR

Introduction

Augmento partnered with celebrated surrealist artist Bram Reijnders to mark Lamborghini's 60th anniversary in a groundbreaking collaboration. Together, we transformed his iconic 'mega-bull' sculpture into an augmented reality experience, showcasing it at the Rijksmuseum pond at five times its original size. This project seamlessly blended physical art with cutting-edge AR technology, offering an immersive tribute to Lamborghini’s legacy and pushing the boundaries of how art can be experienced.

Year

2023

Industry

Art and Technology

Scope of work

/

Art

/

Augmented Reality

/

Location-based AR

/

WebAR

Success Story

Success Story

Success Story

In collaboration with Bram Reijnders, Augmento
crafted an immersive geospatial experience, strategically placing his series of unexpected sculptures at key locations throughout the city.

• Immersion • Geospatial Innovation • Urban Interaction • Sustainability • Public Engagement • Accessibility • Cultural Impact • Art & Technology Fusion • Experiential Storytelling • Emotional Connection• Creative Freedom • Extended Presence • Global Reach

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Augmento FZCO

Let’s talk.

Tell us about your project—whether it’s Art, an Immersive Experience or an Event.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

Let’s talk.

Tell us about your project—whether it’s Art, an Immersive Experience or an Event.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.

Have a project in mind?

By submitting, you agree to our Terms and Privacy Policy.

© 2025 Augmento FZCO

Let’s talk.

Tell us about your project—whether it’s Art, an Immersive Experience or an Event.

Quick response.

If you’re ready to create and collaborate, we’d love to hear from you.

Clear next steps.

After the consultation, we’ll provide you with a detailed plan and timeline.