Services

What services does Augmento offer beyond AR experiences?

services, pitch-decks, consulting, white-label, api

Beyond AR, Augmento offers: Interactive pitch decks and microsites for brands and investors, Custom landing pages with immersive storytelling, Fan engagement strategy consulting, Data analytics and audience insight reports, White-label AR solutions for agencies, and API access for developers to build on our platform. We're a full-service immersive technology partner, not just an AR tool.

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AR Campaigns

What is the MOMENTUM AR experience by Victoria Fard and Augmento?

MOMENTUM is an immersive, interactive augmented reality (AR) world created by multidisciplinary artist Victoria Fard, in partnership with the World Economic Forum and Augmento. It was showcased as part of the "Beyond the Frame" exhibition at the World Economic Forum’s Annual Meeting of the New Champions (AMNC26) in Dalian. Augmento's immersive AR technology brought Fard's vision to life, creating an experience defined as "Art you do not just look at. Art you move through." Fard is an immersive storyteller whose practice blends architecture, digital technologies, and spatial experiences. Drawing on her background in computational design and digital fabrication, she uses algorithmic processes to transform physical spaces into digital sanctuaries, weaving personal memories with collective experiences. MOMENTUM itself is inspired by the Lunar New Year and the arrival of the Year of the Horse: a meditation on renewal, transformation, and purposeful movement that explores the passage from stillness to motion, and from individual aspiration to shared possibility. Guided by the element of fire, its vibrant red palette embodies passion, courage, and the driving force of transformation. Powered by Augmento's spatial computing engine, the artwork becomes a living digital landscape that adapts to each participant's physical presence. Visitors navigate the space to discover FLORIS, algorithmically generated floral forms that grow and evolve over time in real scale, surrounded by moving horses, floating lanterns, drifting clouds, and butterflies that gather around participants, all accompanied by a vibrant, energetic soundscape. Using mobile devices such as iPads, participants become part of the story: they can choose 3D digital elements and place them directly into their physical surroundings, with no app download required.

Content & Media

What is the core concept behind Adalberto Lonardi's Foshan Tales?

Foshan Tales was conceived as a cross-cultural dialogue bridging Italian architectural expression with Chinese cultural heritage. Utilizing a contemporary stained-glass cathedral language, the physical steel and glass structure elevates everyday traditions into a visual narrative. The installation features four distinct colored glass mosaics, which include the Chinese Tea Ceremony (representing the family gathering and Confucian ideal of jia), Cantonese Opera, the Dragon Boat Race, and the Lion Dance.

Fan Engagement

How does Augmento increase fan engagement at live events?

Augmento creates a digital layer on top of live events that gives fans reasons to participate beyond just watching. Examples include: AR scavenger hunts where fans collect virtual items around the venue, exclusive collectible NFTs unlocked by attending specific locations, real-time AR leaderboards and challenges, selfie filters featuring artists or team branding, behind-the-scenes AR content in VIP areas, and interactive voting or crowd participation through AR overlays. Campaigns typically see 40-65% engagement rates among attendees.

Content & Media

What 3D file formats does Augmento support?

Augmento supports all major 3D formats: GLTF/GLB (recommended for WebAR — lightweight, web-optimized), USDZ (Apple's AR format for iOS Quick Look), FBX and OBJ (for asset import and conversion), and standard image/video formats for textures and 2D overlays. Our pipeline automatically optimizes 3D models for mobile performance — compressing textures, reducing polygon counts, and generating LODs (Levels of Detail) for smooth 60fps rendering.